Content Marketing that Drives Results. SixMatics offers a variety of useful content marketing services. We write blogs, articles, case studies, creating product comparisons, short videos and infographics to help you produce the best content for your business.
What is Content Marketing?
Content marketing is the process of creating, editing and distributing content on your website in the form of articles, blogs, case studies and posts helping businesses to attract new clients and retain website visitors.
When it comes to your business, the most important aspect of content marketing is about telling your story in order to resonate with your clients to drive them to action. Creating content is all about connecting it with your brand and how you can help others to achieve their business goals. This is called – providing value. Creating and distributing useful content is only the first step to your success. You will also need to ensure that your audience actually sees it, because there are so many articles and blogs online that it could be challenging to make your potential clients see it. To do this, SixMatics jumps in as part of our content crating services to help you tailor the best SEO strategy and implementation. We will target the right keywords to ensure that your content is seen by the people who are most likely to convert. To put it this way, if you are in the real estate business and your clients are looking to “purchase their first home”, you will need to write articles and blogs about “tips how to purchase your first home”, they will then click on your article and connect with your brand. This is what we mean by keyword research and implementation.
Why Content Marketing is Important?
Connecting with your audience and building a relationship is one of the most important factors of Content Marketing. Moreover, it helps your business create trust and build credibility with your clients. Producing useful content drastically contributes to your business ranking higher in search results and acquiring more leads.
Reach Your Target Audience
Using keywords in your content ensures you can target the right audience – those are the people who are actively looking for content like yours. By having an understanding of the keywords people are searching for, you can produce content that is more relevant, interesting and useful to them.
For example, if you run a business that sells health products, you might want to target the keyword “wellness”. This way, you can create content that discusses wellness tips and tricks, which will be of interest to people who are trying to live a healthier lifestyle.
Creating content that is relevant to your target audience makes it more sharable, because they will find it useful and having your articles shared across thousands of people is free marketing for you and your business. Take a lot at our article SEO for Businesses: What you Need to Know and look through the keywords used in it which help us rank on Google.
Stand Out from your Competitors
Using content marketing as a tool to stand out from your competition is vital for your business success. Creating content that is more relevant to your potential clients, can make your business attract more attention than your competitors. Quality content such as infographics, videos or images can help grab the reader’s attention and keep them interested in the topic you are writing about, thus increasing their engagement and potentially contacting your for business.
Uniqueness to your content is also one way to stand out from your competitors. Create content that hasn’t been produced before and search engines will make sure to rank you higher than your competitors.
The most important and rewarding way to stand out from your competition is to create engaging content that is useful to people.
Boost your Search Engine Optimization
Modified and optimized content utilizing the best SEO practices creates a massive opportunity for your website to rank high on Google, thus increasing your website traffic and engagement.
To ensure has the potential to rank high, you should modify the copy to include the keywords people are searching for in order to appear higher on Google. With this, you should also explore ways to add links to external websites which already have high-quality content to boost the authority of your site, which will result in ranking you on Google. For more useful information on how to start using SEO for your website, visit our SEO Services Page.
Generate Leads & Build Trust
When you produce high-quality content that resonates with people, they are more likely to give you a call or send you an email about the article you wrote. The best way to ensure you get people to contact you is by adding a CTA (Call to action) in the end of each post to allow people to reach out to you in case they have any questions or are interested in your services. This builds trusts and helps you to generate leads by capturing all of your happy customers who enjoyed your article, blog, video or infographic. At SixMatics, we focus on the bigger picture to help you create a sales funnel for each of your posts by creating and designing high-quality pages. Check our Web Design Services where we talk about our thinking to generate leads by creating sales funnels
Our Content Marketing Process
First, we will organize a meeting to discuss what content you are looking to create to align with your goals. We will do a thorough research of your brand, industry, and the topics of your content by investigating your competitors, articles that are already written, and keyword research to ensure you rank high in search results. We will analyze and build the following:
• Competitor Research
• Keyword Research (Google explains it best)
• Produced Content
• Related Keywords Research
• What are the top articles in your industry
After our analysis, we will begin to draft and create your content.
Now it’s time to develop your content and make it interesting for your target audience. We create the website copy, add the correct keywords from our keyword research, include high-quality images and finalise it with your call to action. Our focus is to write content strategically and align with your business goals whether you are looking for your visitors to take action or simply create content for engagement. We can help you create:
- Blog posts
- White papers
- Email newsletters
- Case studies
- How-to guides
Creating your content is only the first step, but ensuring your content ranks on search engines is vital to your success. We will do the work to add the right titles, keywords, infographics and optimized images with backend details and copy to do anything we can so you can rank higher in search results. Our Content Optimization services include:
- Title Creation with Your Main Keyword
- Inclusion of 5-7 Related Keywords within Copy
- Copywriting and Readability Improvements
- Meta Tags on Images
- Optimized and Small Size Imagery & Video
- Call-to-Action Strategy
Before we publish your content, we will make sure to check in with you if you have any final feedback and then we will hit the Publish button!
As we have your content published online, we will create your own dashboard to track how many impressions, clicks and how long people spend on the page, but most importantly, your conversions and how many viewers have taken on the action to contact you. Explore more about our Analytics Services (add a link to Analytics).
Frequently Asked Questions
What are the different types of content that can be used in a content marketing strategy?
There are variety of different types of content that can be used in a content marketing strategy. Some of the most popular types include blogs, articles, case studies, infographics, videos, and social media posts. Each type of content is useful in its own way and can be used to reach different audiences. For instance, articles are great for sharing useful insights for your industry, while infographics are perfect for quickly conveying complex information, which are also sharable on social media.
The quality of your content is the most important factor to ensure its readable and more people are interested in it. Content that is well-written and informative will not only capture the attention of your target audience, but it will also help you build trust and credibility.
How do I create effective content for my business?
Keyword research is the most important factor in order to see what your audience is interested in. Once you have a good idea of what they want to read about, we can start creating content that is relevant and engaging. Our team will use images and videos whenever possible, and make sure your content is easy to share on social media. After we publish your content, we will implement tracking capabilities to evaluate its effectiveness.
Who should I be targeting with my content marketing campaigns?
You should be targeting people who are mostly interested in the services you offer. When we are at the research level, we will target the right keywords to ensure that your content appears to your target audience. We will determine who the right target audience is by researching effective keywords and your competitors. Once we know who your target market is, you can create content that appeals to them specifically. Our main goal is to create engaging and useful content for your viewers in order to provide value and get more people to contact you about your services.
Start Creating your Content Marketing
Fill out the form to take the first step to Creating useful Content for your viewers! Our creative content marketing consultants are always here to help you produce high-quality content. Tick the service you’re interested in and add any additional information about your content marketing goals below, and we’ll get back to you as soon as possible.
How We Can Help You
We offer variety of useful content marketing services. We write blogs, articles, case studies, creating product comparisons, short videos and infographics to help you produce the best content for your business.
Our Content Marketing Services
Monthly Content Writing
- 2 Articles per month for your business
- Active keyword Research
- 3 Stock Images in Each Article
- Analysis and Your Own Dashboard to Track Performance
Types of Content
- Blog Posts
- White Papers
- Email Newsletters
- Case Studies
- How-to Guides
Research & Content Analysis
- Competitor Research
- Keyword Research
- Produced Content
- Related Keywords Research
- What are the top articles in your industry
Re-Write & Edit Content
- Edit Already Published Content
- Keyword audit and backlinking
- SEO Optimization