Reach new audiences with TikTok Advertising. What happens on TikTok, doesn’t only stay on TikTok, it stays on Google.
What is TikTok Advertising
Similar to Facebook Ads, and LinkedIn Ads, TikTok Ads promote your business on TikTok to millions of people. TikTok is mainly used by Gen X and Gen Z-ers who continuously watch funny and educational videos. TikTok right now is a massive opportunity for businesses to promote their products. You can target by Age, Location and Behaviours online. Given TikTok is mainly used by young people, changing your business tone of voice to be relatable is key and creating short-form content to engage with your audience is vital.
Why is TikTok Advertising important?
TikTok can expand your business to a completely new audience who have the potential of becoming lifetime clients.
There are so many businesses and freelancers who use TikTok as their main platform to promote their business. TikTok is the new kid on the block from all other Social Media platforms and because of this, it hasn’t been saturated yet which gives your business the opportunity to advertise in front of millions of young people at a low-cost and not only advertise, but continously share content. You would be surprise to tell you that Sixmatics has a video that just reached 52,000 views in 1 day. When you produce engaging content, the platform pushes it to the masses and you can benefit from free promotion, but let us handle your content creation and advertising on TikTok.
Due to TikTok’a innovative targeting capabilities, the app looks at what videos people are interested in and pushes similar videos. As an example, if a viewer is interested in developing their business, 90% of their For You Page (fyp page) will be self help videos to help them grow their business. It’s incredibly useful if your business is niche. Then, the main thing you need to focus on is creating engaging content. If you are interested in seeing the results, check Dylan’s TikTok account.
TikTok has a feature of retargeting viewers who have watched 20% or more of your video. Let’s say you have a 20-second video, if a viewer watches 4 seconds of it, you can retarget them with ads. This is incredibly useful because you advertise to people that are already interested in your product.
Our TikTok Advertising Process
On our first free consultation, we will discuss your needs and recommend whether TikTok is the right platform for your business and see what you can do to capture people’s attention to advertising on TikTok. In our consultation, we will provide a set of recommendations to set you up for success.
Firstly, we want to make sure that your business will do well on TikTok. We will do this by research to find out if viewers will be interested in the service or product you will be promoting. Then we will come up with your Top 5 Competitors who are already on TikTok and collate their most successful ads and videos, then present them to you.
Prototype & Script
After the assessment and competitor research, we will craft a mock-up (prototype) of your first advert and create a full script for you on what to say and how to structure your video with your branding, copy and a hook to get more people engaged so your ads get viral.
As TikTok is a short-form content platform, we will create 3 ads for you, choose your target audience and schedule them for the next 3 months and while we do this, we will ensure to keep you updated on the way so you can get a view of the results your ads are achieving.
Finally, we will create a report and showcase all the great results your ads have achieved and we will make sure to separate them by your main KPIs (Key Performance Indicators) such as Engagement, Clock-Through Rate (click to your website), and Conversions.
Frequently Asked Questions
What are the benefits of TikTok advertising?
TikTok is a rapidly growing social media platform that’s perfect for advertising your brand to a younger demographic. With the right strategy, you can see great success with TikTok ads. Some of the benefits of TikTok advertising include:
– Increased brand awareness
– Boosted engagement rates
– Greater reach and exposure
– Increased ROI
To succeed with TikTok advertising, it’s important to create engaging and creative content that resonates with users. You also need to have a clear understanding of your target audience and what type of content they respond to. Keep these things in mind when creating your TikTok ads and you’ll be on your way to success.
Who should use TikTok advertising?
Anybody looking to target a younger demographic should consider TikTok advertising. The app is popular with millennials and Generation Z, so if you’re looking to reach these demographics, TikTok is a great place to start. Additionally, businesses in the entertainment and lifestyle industries can see great success with TikTok ads.
However, TikTok advertising is not a one-size-fits-all solution. You need to have a well-defined strategy in place if you want to see results. Without a plan, your TikTok ads will likely be ineffective and you’ll waste both time and money.
Here are a few tips to help you succeed with TikTok advertising:
1. Tell a Story
TikTok is all about storytelling. The most successful TikTok ads are those that tell a compelling story that speaks to the TikTok audience. Don’t just create an ad for the sake of it – make sure there’s a purpose behind your story and that it aligns with your brand message.
2. Be Creative
Creativity is key on TikTok. The app is full of creative content, so your ads need to stand out if you want to capture users’ attention. Be bold and think outside the box – TikTok users will respond well to ads that are creative and original.
3. Use Influencers
Influencers are hugely popular on TikTok and can be a great way to promote your brand. Collaborate with TikTok influencers who align with your target audience and who can help tell your brand story in an authentic way.
4. Use Relevant Hashtags
Hashtags are important on TikTok and can help you reach a wider audience which can also help you with TikTok advertising cost. Use relevant hashtags in your TikTok ads so that users who are searching for those topics.
What are the best practices for TikTok advertising?
When creating a TikTok ad, it’s important to keep the following in mind:
– Videos should be creative and engaging
– Keep videos short – 15 seconds or less is ideal
– Be sure to include a CTA (call to action)
– Use hashtags to increase reach and engagement
– Target your audience carefully
With these tips in mind, you’ll be well on your way to creating TikTok ads that are successful and engaging.
Launch your first TikTok Ad Now
Get younger audiences to notice your business and become your long-term clients. Our team of experts is always here to help you and answer any of your questions.