Google Search Ads
Get your business in front of potential customers when they’re searching on Google for the products or services you offer with Google Search Ads Services.
What are Google Search Ads?
Google Search Ads are a form of pay-per-click advertising. Advertisers can bid on certain keywords or phrases related to their business, and their ads will then appear alongside organic search results when someone searches for those terms. Google Search Ads are a great way to get your business in front of potential customers who are actively looking for what you have to offer. When someone searches on Google for a keyword or phrase that you’ve bid on, your ad may appear at the top of the search results page. If someone clicks on your ad, they will be taken to your website or landing page.
Why Google Search Ads are Important?
Google search ads are important because they allow businesses to place their ads in front of people who are already interested in what they have to offer. When someone searches for a term related to your business, your ad will appear at the top of the results page, meaning that you have a very high chance of being seen by that client.
01
Get in Front of the Right People
Google Search Ads provide an immediate way to connect with potential customers who are already searching for your products or services. By bidding on keywords relevant to your business, you can have your ad appear at the top of Google search engine results pages (SERPs). This can be a great way to reach new customers and drive traffic to your website. Google Search Ads are pay-per-click (PPC) ads, which means you’ll only pay when someone clicks on your ad. This makes Google Search Ads an effective and affordable marketing tool for businesses of all sizes.
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Target Specific Keywords and Phrases
Google Search Ads allow you to target specific keywords and phrases, so you’re only paying for ads that are relevant to your business. For example, if you own a pet store, you could bid on the keyword “pets” to ensure your ad appears when someone searches for that term. You can also target specific demographics, interests, and even locations. Google Search Ads are a great way to reach new customers who are already interested in what you have to offer.
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Measure Success with Google Search Ads
Google Search Ads are measurable because you can track how many people click on your ad, as well as how much money you spend on the ad. This information can help you to determine whether or not the Google Search Ads are worth the investment. They can be a great way to reach new customers, but you’ll need to make sure that you’re targeting the right keywords and creating ads that are relevant to your target audience.
Our PPC (Pay-Per-Click) Process
PPC is a highly effective way to increase website traffic and generate leads and sales for businesses with our Google Search Ads services. The Sixmatics team has the experience and expertise to create and manage successful Google Search Ads campaigns for your business. Contact us today to learn more about our Google Search Ads to create and manage your ads.
01
Discovery Session and Goal Analysis
Firstly, we will schedule a meeting with your team to discuss your challenges and opportunities, who your competitors are and what your goals are that you are wanting to achieve from using Google Ads.
Afterwards, we will take all of your needs on board so we can better put together a Google Ads strategy that will help you get traffic to your website, engage with a wider audience, get more leads and ultimately increase sales or inquiries to your business.
02
Keyword Research
This is one of the most interesting parts of helping your business succeed with Google Ads. We will do our extensive keyword research by analyzing the best ways to connect your potential customers with your business when they search about services you offer on Google. We use innovative capabilities and tools to analyze data on keywords such as:
- Competition Levels – how many other businesses use these keywords and is it difficult for your business to rank?
- Estimated Average Cost Per Click – this is how much you will be paying to Google Per each time someone clicks on your ad
- Monthly Search Volume – to ensure that people are actually looking for your services online and find the best keywords for you so when someone searches, they see your business at the top of Google
When it comes to the ideal keyword, it needs to have high search volume and low competition level, which means it will be cost-efficient for you but also successful so more people click on your ad. For example, your keyword, if you are a real estate agent, can be “real estate investment services in New York”.
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Creating your Ads
When we have chosen your main keyword, we will get to work to create your campaign. We will do a thorough organization and analysis of the highest-ranking keywords which have low competition levels and then we will write your engaging copy so people are more inclined to click with a clear Call to Action and then we will get your approval. If you are looking for only content writing services, we are here to help too!
In case you are looking for an even more successful campaign, you can give us access to your website so we can create a landing page specifically for your ad.
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Configuring your Campaign
It’s now time to ensure that your ad will be seen by as many people as possible who are actively searching for your services. To do this, we will set up your campaign in the Google Ads Platform and we will use the following targeting capabilities and segments:
- Location Targeting – What city/country do you want your ads to appear in? We can even go as granular as a neighborhood in your city
- Location Exclusions – Where do you not want your ad to appear. This is to ensure only specific locations are targeted
- Demographic Targeting – Age, Gender, Household Income and Location. Reach users based on long-term life facts.
- Audience Targeting – Interests, Behaviours, Lifestyles, Passions and Habits.
- Ad Schedule – When do you want to start the ad and how long should it stay live during the day. This can be done in variety of formats such as 9AM-5PM or afterhours
- Device Targeting – Desktop, Tablets or Mobile (cell-phones). We can have your ads shown only on one device or all.
- Customer Match – we can even match your ad only to specific customers you have already. This can be done by sending us a targeting file with specific customer data.
- And a lot more!
We have done this a lot of times, even while you are reading this, we are advertising our own agency on Google. Reach out to us today and let us create your Google Search Ads.
05
Monitoring Performance
Once we launch your campaign, we will closely monitor the performance to ensure that it’s effective and continuously improve it so it delivers the best results for your business. We use the following tools:
- A/B Testing – this is to measure the effectiveness of 2 similar ads and see which one performs better. When we find the one, either Variant A or B, we will only continue with one.
- Copy Optimization – to ensure your ad is appealing to your target audience, we will continuously optimize the copy
- Search Keywords Analysis – analyse the performance of the chosen keyword
- Bid Management – while you advertise, there are also 100s of businesses that are doing the same. Bidding is the amount we will pay per click against your competitors. We will continuously ensure to pay the lowest possible cost per click.
- Landing Page Optimization – analysing the behaviours your customers take after clicking on your ad and going to a landing page to see if they convert and continue to improve their journey.
With this, we will provide monthly reports of your ads until they end so you know exactly how your ad is performing.
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Always Here for You
After we complete the campaign, we will continue to stay in touch to make the most out of it and help you grow your business.
Frequently Asked Questions
What are Google Ads?
Google Ads are pay-per-click (PPC) ads that appear at the top of Google search engine results pages (SERPs). businesses use Google Search Ads Services to promote their products and services to potential customers. Google Ads can be targeted to people based on what they’ve searched for on Google, where they are, and even what type of device they are using. Advertisers only pay when someone clicks on their ad. Google Ads can help businesses reach more people who are interested in their products and services. Google Search Ads can be an effective way to promote your business. Google Ads can be targeted to potential customers based on what they’ve searched for on Google, their location, and even the type of device they are using. Advertisers only pay when someone clicks on their ad. Google Search Ads can help businesses reach more people who are interested in their products and services. If you’re thinking about using Google Search Ads for your business, Sixmatics can help. Our team of experts will work with you to create an effective Google Search Ads campaign that meets your goals. Contact us today to learn more.
How do Google Ads work?
Google Ads work by businesses bidding on keywords that they want their ads to show up for. When someone searches for one of those keywords, Google will then show the business’ ad at the top of the search engine results page. Google Ads are a pay-per-click form of advertising, which means businesses only have to pay when someone clicks on their ad. It is important to note that Google Ads can be a very competitive marketplace. Therefore, it is important for businesses to research the best keywords for their Google Search Ads campaign and bid accordingly. Additionally, businesses should continuously monitor their Google Search Ads campaign to ensure that they are getting the most bang for their buck.
What are the benefits of using Google Ads?
Google Ads can be extremely effective in reaching out to new customers. Google displays ads based on what somebody is searching for, so it’s likely that someone who is looking for your product or service will see your ad. Additionally, Google Ads allows you to target your audience by location, age, gender and interests. This means that you can ensure that your ad reaches people who are actually interested in what you have to offer. Finally, Google Ads is a very cost-effective way to reach new customers, as you only pay when someone clicks on your ad. Overall, Google Search Ads can be an extremely effective way to reach out to new customers and grow your business. If you’re interested in using Google Ads, Sixmatics can help you get started. We have a team of Google Ads experts who can help you create and manage your campaigns, so that you can focus on running your business.
How can I get started with Google Ads?
Getting started with Google Ads is easy! Just create a Google account and then visit Google AdWords. Once you’re in AdWords, you can create your first ad campaign. Select the type of campaign you want to create, enter the relevant information, and then set your budget. You’re ready to go! For more detailed instructions, visit Google’s Help Center. Google Ads can be an extremely effective way to promote your business and generate leads. However, it’s important to understand how Google Ads work before getting started. Google Ads is a pay-per-click (PPC) advertising platform, which means that you’ll only be charged when someone clicks on your ad. You’ll need to set a budget for your campaign and decide how much you’re willing to spend per click. In addition, you’ll need to choose the right keywords for your ads so that they appear in front of the right people. If you’re not sure where to start, Google offers a variety of resources to help you get started with Google Ads.
Create your Google Search Ads Now
Fill out the form below to launch your first Google Search Ads and successfully promote your business on Search Engines! Our Google Search Ads experts are always here to help and hear from new businesses, answer any of your questions and continuously support you to develop your business. Tick the service you’re interested in and add any additional information about your business goals below, and we’ll get back to you as soon as possible.
Launch your first Google Ad Ad Now
Fill out the form to take the first step to Google Advertising success! Our experienced Google Ads consultants are always here to help and hear from new businesses, answer any of your questions and support you to grow. Tick the service you’re interested in and add any additional information about your social media goals below, and we’ll get back to you as soon as possible.
