Case Studies
Voices from the Middle Podcast
The Objective
Provide podcast production services, create, edit and promote a podcast on all platforms so people who are interested in Leadership Development and Management can listen to Voices from the Middle from anywhere. The idea was to create a platform and build strong relationships with the guests on the podcast so they can share their stories and motivate people to develop in their careers.
The Client
Voices from the Middle is a podcast to have a conversation with people in mid-management working for globally recognized organizations discussing the importance of leadership & development.
The Business Challenge
The process of starting and developing a podcast takes time, but it’s worth the hard work. From finding equipment to set up space in order for you to create your logo; to having an idea behind what will be interviewed (and testing different ideas), all these things take commitment before even recording anything! However once they’re done with their initial research phase – there are still challenges ahead such as editing out any interruptions during recording sessions so that listeners can enjoy well-produced content without distractions–and promoting this new hobby outside social media platforms like LinkedIn or Facebook where people often discover podcasts through word of mouth. All of these were challenges of Voices from the Middle to start, develop and promote the podcast in order to meet with as many people as possible to share their stories.
The Results
Perfectly edited episodes to ensure listeners enjoy every minute of them and guests share their most interesting stories while continiosly promoting it with email marketing services and social media marketing services on all social media platforms with well-thought and strategized content. Voices from the Middle successfully launched and completed the first season of 15 episodes for a period of 9 months.
12K
Minutes Listened
15
Interviewed Guests
2K
Podcast Listens
What We Did
• Created a Brand New Website
• Website Design
• Branding
• Recommended Equipment
• Podcast Production & Editing
• Deployment & Distribution
• Email Marketing Campaigns
• Social Media Marketing Management
• Online Advertising
• Content Creation
• Landing Pages Development
• Search Engine Optimization
The creator & producer of Voices from the Middle required podcast production services and support on how to start a podcast from start to finish. This is where we jumped in. Six Matics recommended the best equipment and consulted the client on a variety of questions to ask the interviewees to ensure that the client has short-form content to share across social media platforms, which contributed to almost 50K Views. With this, Six Matics needed to promote the podcast so we created consistent Email Marketing Campaigns which resulted in the continuous growth of their mailing list and later converted to listens. We created the website, found the best SEO strategy, and implemented it, and of course, we created a compelling social media marketing strategy to promote it.
What They Said
